ESPN is set to cash in on sports
of the "extreme" variety. Believing the next
wave of advertising dollars will come from fans living
on the edge, if not just vicariously, ESPN has invested
millions to broadcast everything related to adrenaline
rushes and the latest new tricks. Gone are the days
of your basic whitewater excursions, bungee jumps and
shark dives. Hello to adventure confident (even brash),
skilled, unfathomable sports enthusiasts questing life
as an occupation. Extreme sports can be found at every
turn and twist. Clubs are formed, magazines written,
nutrition studies researched, camps conducted all in
the interest of pushing whatever interest you have,
to the absolute limits.
two-wheel passion hasnt been sidestepped. With
the extreme bike tricks, stunts and experimentation
gaining momentum wherever and whenever two or more are
gathered, promoters stand eager. Locally, Grand Prairie
hosted an exhibition of motocross madness broadcast
nationwide. Cleveland will be home to the Gravity Games,
a nine-day sports event bringing boards, wheels and
championship stunts of courage and drama into the mainstream.
Gravity/X Games are the highest-rated, best-attended
action sports, music and lifestyle events in the world.
The X-type attractions gain more television viewers
than any other action sports contest. Entering its fourth
year, the Games will feature more than 250 of the world's
best professional action sports athletes competing in
Freestyle BMX, Freestyle Motocross, Street Luge, Skateboarding,
Inline and Wakeboarding events. In the heart of the
action is an interactive festival village, which features
something for everyone including live concerts from
some of today's top bands, the latest in action sports
equipment and fashion, interactive demos and athlete
will broadcast 10 hours of XGames competition this Fall
in addition to an extensive international television
schedule. Last year's coverage garnered 2 Emmy nominations
for NBC Sports.
Gravity Games is jointly owned through a strategic partnership
between PRIMEDIA (NYSE: PRM), the leading targeted media
company, Octagon, the global sports marketing arm of
The Interpublic Group (NYSE: IPG) and NBC Sports.
more information on the Gravity Games log on to www.gravitygames.com.
started locally with Sportbikehypes Patrick
Stephens and his personal contest notoriety
exploded into World Competitions and a summer tour contract.
Team rider, Greg "Wheelie" Fowler,
recently trophied his personal best with a 41 and _
mile continuous wheelie.
may have found their entertainment in Patrick and Greg.
Dallas-area strunt groups, very possibly gained their
inspiration from the talents and skills exhibited by
Britains Craig Jones, Jake Semtex
from the UK, Aussie Robert Jones, Antonio
Carlos Farias of Brazil, Magnus Carlson from
Sweden or Quebecs Benoit Bouchard. Undoubtedly,
all found motivation from the original motorcycle stunt
rider, Liverpools Gary Rothwell. Holder
of seven world records, including the 13 person wheelie
Gary we have to thank, or maybe, to blame.
students-of-the-stunt are some of the bravest people
around. Defying the laws of physics, riders challenge
the pavement to ride on the brink of insanity in an
endless frenzy to continuously one-up the next guy.
Their world consists of innovative tricks, long endos
and immensely creative riding style.
the stunt, there exists a stigma -- a sort of prejudiced
division identifying which class one belongs. One person
will portray this world written by script, marked by
a series of do-overs. For America, this is where it
began, in Hollywood. The chases, the crashes, the death-defying
antics were all part of a bigger picture, the silver
screen. Here the stunts are meticulously broken down
into film slide segments to get the precise shot to
achieve the desired audience reaction. Team X-Treems
Todd Colbert educated the world on the proper way to
ride in Mission Impossible 2.
person may express their 2-wheeled world in terms of
a serious occupation, depicting aspects of a business
plan. All educated logic says we shouldnt be doing
this. Employing our mechanical engineering and vehicle
dynamics lessons with the latest technology maximizes
our machine. Combine that with rigorous athletic conditioning;
specialized sports and arts disciplines, good nutritional
and health habits for maximum strength and endurance.
Time to draw on a choreographer and a music technician/DJ
to exploit Las Vegas and major sporting tour circuits.
Ball of Steel stunt brothers in their mid-teens pilot
a visual spectacle of light and open throttle action
riding dirt bikes inside an 18 foot steel globe. A sound-show-theatre-experience
leaving audiences awestruck nationwide.
90s grunge thing merged with rap and set the extreme
world on fire. With its raw taste for the do-it-at-all-costs
persona, Street Stunts did a 12 oclock down Main
Street. Stunt emerged a lifestyle, taking it to the
next level an interim plateau for the adrenaline
by their shiftless lifestyles, funky clothing and fur-covered
motorcycles Akron, Ohio introduced the world
to notorious idols while confusing preschoolers with
their spelling. The Starboyz, a radical trio of entrepreneurial
measure, thrilled audiences along the East Coast. Then
it all broke loose
Las Vegas Extremes, Wheelie
Boyz, MI Extremes of Florida, FBI and Underground Riders,
Vermonts Green Mountain Outlaws, Evasive Action,
Orlando Street Riders, Chain Gang, Boston Boyz, Driving
to Endanger, D-Aces. Most descriptive of the outlaw
mentality came in the name of Ten Ninety 6
penal code section referring to the guilt of a suspect
that must be proven beyond a reasonable doubt. By role
of moral seediness, the groups that introduced the craze,
ultimately may bring about its demise. These fanatic
culture vultures are the new breed of rock and roll
outlaws. Derived of oppression and allied with darkness,
death and absolute evil, their media driven characters
epitomize the apparition of rebellion, personified by
callow, pubescent defiance an image that repeats
itself each generation.
you draw a line from Gene Vincent, through Jim Morrison
and then project it to present day, you arrive at the
hardcore mutations of local teams: 820 Boys, XtremeChaos,
Sportbikehype, and Strictly Vertical having traded in
their black leather jackets for faux fur costumes, taking
the rock star image to a minimalist extreme.